Discover the Royal Horse spirit

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THE ROYAL HORSE SPIRIT

For nearly 50 years, ROYAL HORSE has strived to offer the best in horse nutrition around the world. From the elite regiment of the French Republican Guard and the Brazilian gaucho, to the Indonesian national showjumping team and numerous Olympic riders worldwide, and not to mention recreational riders and breeders: Whatever your discipline or equestrian activity, Royal Horse offers you the most suitable solution.

INNOVATION FIRST

At the cutting-edge of the latest innovations in equine nutrition, our Research and Development programmes target animal welfare, health and performance. Whatever the discipline, unleash your horse’s full potential.

QUALITY AND EXPERTISE

ROYAL HORSE offers balanced foods developed by veterinary surgeons and equine nutritionists who aim to ensure the highest level of performance for recreational, sport, competitive, racing and breeding horses.
Its product quality and expertise have allowed the brand to play a major role in equine nutrition worldwide over the approximately last 10 years, with distribution today on more than 3 continents in 20 countries, and more than 400,000 horses served per year.

AN INTERNATIONAL BRAND

The brand is manufactured and distributed in France, Brazil, Mexico and Spain. It is also distributed in many countries throughout Europe, the Middle East and Africa. ROYAL HORSE respects its promise to customers with feed specifications tightly-monitored during the manufacturing process, thereby ensuring the quality and safety of raw materials and finished products.

ALWAYS ON THE FIELD

Our know-how in equine nutrition is enriched by ongoing contact with professional establishments (equestrian centres, stud farms, research institutions), prestigious stables and great champions who make up the ROYAL HORSE team, as well as many ambassadors and legendary horses who have left their mark on the history of equestrianism.

A HISTORY OF PERFORMANCE

1972

Launch of “Tradition”, the first flaked feed for horses, designed in collaboration with the French National Riding School (ENE) of Saumur.

1989

Creation of “Team Royal Horse” with Michel Robert as main partner.

1990

Introduction of the intestinal flora bioregulator Paciflor across the entire ROYAL HORSE product line and the brand’s first overseas establishments, namely in Brazil. (In order to promote proper digestion in horses)

2001

Introduction of MOS (intestinal flora bioregulators in ROYAL HORSE product lines).
The group confirms its decision to expand ROYAL HORSE’s presence on the French market and to strengthen its expertise in equine nutrition. Many riders practising dressage, eventing, endurance and other riding disciplines join Team ROYAL HORSE and rely on its feed product during the biggest events: European Eventing Championship, World Equestrian Games, Olympic Games, etc.

2009

Research on different profiles of plant-based fat in equine nutrition for athletic horses. (Qualify new sources of energy to supplement the energy value of cereals).

2011

Research on horse welfare and the development of solution to prevent ulcers in horses. (One of the primary diseases affecting horses)

2013

Launch of the new ROYAL HORSE product line and development of the brand overseas, with new manufacturing units in Mexico and new distribution areas in Europe.

2014

Research on recovery of horses from exertion and the launch of the AOelite antioxidant plant-based cocktail, designed to help eliminate toxins from athletic horses.

2014

Roger Yves Bost and Philippe Rozier, pillars of Team Royal Horse, are crowned Olympic champions at the Rio Games.
The same year, the brand expands its ambition on the Asian continent, in both Vietnam and Indonesia.
As a player in the digital revolution, the brand forms a strategic partnership with the start-up Equisense.

2017

To develop its services and respond to riders’ customisation needs, the brand launches the first mobile application in the horse food industry.
Launch of the active ingredient GWB (Gastri Wall Builder) for preventing gastric problems in horses.